Category: Franchising

Franchising in Food Industry and New Challenges in Times of Pandemic. Dark Stores and Mobile Delivery Applications

2020 was, without a doubt, a year of challenges at the global level. For the Lerman & Szlak franchise team, led by our partner Cecilia Brazzola, it was no exception. The social distancing measures provided by the Government to mitigate the risks of the health system collapse prevented the opening of gastronomic establishments to the […]Continue reading

Facing 4 Legal Challenges Regarding Franchising

Franchising represents a well-known business method where the franchisor, who had developed a successful business, shares its know-how, brand identity, as well as distribution and marketing strategies with the franchisees. In other words, franchising allows newcomers to utilize a brand’s name, know-how, marketing strategy, and business presence. Contrary to a popular belief, a franchisee is […]Continue reading

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