To celebrate the International Day for the Protection of Personal Data, we chose to address ‘privacy and data collection for email marketing’, which closely reaches to many of our clients, considering the dilemma they face regarding, on the one hand, the trend to offer an increasingly personalized experience for users, and on the other, the need to respect their privacy and, thus, protect their personal data.
Marketing and advertising agencies and other content creators need to be cautious about the images, videos and audios they use when generating marketing materials. Infringement of a person’s image rights or privacy can mean significant losses for the business, probably far outweighing any kind of profit or benefit achieved by the marketing campaign.
The Chamber of Deputies approved the Front Labeling Law, which aims to warn on food packaging about the excess of components that may be harmful to health, such as sugars, sodium and saturated fats. The most important points are: The seals must appear in the form of black octagons, with white borders and capital letters, […]Continue reading
Gabriela Szlak, who is a faculty member of Torcuato Di Tella Universiry’s Diploma in Law, Technology and Business, lectured on Data Subjects Rights and the data privacy regimen application Credit Information Services and to Advertising and Direct Marketing, on July 14 and August 11, respectively. The lectures adressed topics such as the privacy challenges posed by […]Continue reading
The Master’s Degree in Strategic Management of Marketing and Internet Business at the Economics School of Buenos Aires University (UBA) is directed Marcos Pueyrredon its subdirector Maria del Carmen Ravelli and the Academic Coordinator Gustavo Koblinc. The Master aims to provide students with knowledge and skills to address business management and marketing under the digital […]Continue reading
Celia Lerman, a founding partner at Lerman&Szlak who counsel CACE in all legal matters in Argentina, will speak at the Privacy in eCommerce and Marketing seminar, co-hosted by AMDIA and CACE, tomorrow (Nov 8th) starting at 8:30 am, in the Auditorium of the University of San Andrés (25 de Mayo 856, CABA). The objectives of this […]Continue reading