Mes: julio 2018

Franchising represents a well-known business method where the franchisor, who had developed a successful business, shares its know-how, brand identity, as well as distribution and marketing strategies with the franchisees. In other words, franchising allows newcomers to utilize a brand’s name, know-how, marketing strategy, and business presence. Contrary to a popular belief, a franchisee is […]Continue reading

As companies grow, intellectual property portfolios also grow. The set of all intangible rights may include trademarks, patents, copyrights, domain names, data protection, and other related rights. When the company is faced with a special event, such as an investment process, a purchase by another company, a large contract or a change of control or […]Continue reading

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