Gabriela Szlak was part of the Ex­perts Team, to­geth­er with Mark Datys­geld and An­drew Mack, that pre­sent­ed a Study on “Build­ing Sus­tained Busi­ness Con­stituen­cy par­tic­i­pa­tion in Latin Amer­i­ca”

Gabriela Szlak was part of the Experts Team, together with Mark Datysgeld and Andrew Mack, that presented a Study on “Building Sustained Business Constituency participation in Latin America”

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Gabriela Szlak, to­geth­er with Mark Datys­geld and An­drew Mack, was part of the team of ex­perts or­ga­nized by AM GLOB­AL Con­sult­ing who, con­sid­er­ing the re­duced par­tic­i­pa­tion of Latin Amer­i­can com­pa­nies in the ICANN Busi­ness Con­stituen­cy (BC), worked on how to build sus­tained BC par­tic­i­pa­tion in Latin Amer­i­ca, be­ing a project aimed at find­ing new mod­els of par­tic­i­pa­tion for these ac­tors.

Thanks to its di­rect re­la­tion­ship with the main ac­tors in e‑commerce busi­ness­es in the re­gion, the team was giv­en the task of an­a­lyz­ing da­ta avail­able in ICANN, in the BC, in oth­er pub­lic sources of in­for­ma­tion, and dozens of in­ter­views with key busi­ness ac­tors in the Latin Amer­i­can com­mer­cial sec­tor. The ef­fort aimed to bring light on ques­tions re­gard­ing bar­ri­ers to ac­cess mem­ber­ships, rea­sons to par­tic­i­pate and stop par­tic­i­pat­ing in the di­a­logues of the ICANN’s Busi­ness Con­stituen­cy, and how rel­e­vant are the is­sues de­vel­oped by these groups for the re­gion­al main com­mer­cial ac­tors.

ICANN is a not-for-prof­it pub­lic-ben­e­fit cor­po­ra­tion ded­i­cat­ed to keep­ing the In­ter­net se­cure, sta­ble and in­ter­op­er­a­ble glob­al­ly. ICANN as a mul­ti­stake­hold­er body de­vel­ops glob­al pol­i­cy on the In­ter­net’s unique iden­ti­fiers through its co­or­di­na­tion role of the In­ter­net’s do­main name sys­tem. In this sense, ICANN has an im­por­tant im­pact on the ex­pan­sion and evo­lu­tion of the In­ter­net. 

The Busi­ness Con­stituen­cy gath­ers the com­mer­cial In­ter­net users at ICANN.

De­spite seek­ing a bal­ance in terms of rep­re­sen­ta­tion and in­ter­na­tion­al par­tic­i­pa­tion, North Amer­i­can and Eu­ro­pean ac­tors are the groups with the great­est rep­re­sen­ta­tion at the ICANN BC. Thus, al­though Latin Amer­i­ca is a re­gion where elec­tron­ic com­merce and the use of the In­ter­net for all types of trans­ac­tions grow ex­po­nen­tial­ly, its main busi­ness rep­re­sen­ta­tives are not so at­tract­ed to join and con­tribute with their opin­ions at ICANN’s Busi­ness Con­stituen­cy. From the avail­able da­ta and in­ter­views, the study team man­aged to out­line rec­om­men­da­tions to re­verse this trend of sep­a­ra­tion be­tween Latin Amer­i­can com­pa­nies and the di­a­logues held at ICANN’s Busi­ness Con­stituen­cy.

The Report’s rec­om­men­da­tions in­clude:

    • Col­lect and Doc­u­ment more and bet­ter da­ta about the re­gion and its op­er­a­tors, in or­der to car­ry out ef­fi­cient projects that re­spond to the pro­file of this group,
    • Con­tin­ue to pro­mote the in­clu­sion of busi­ness can­di­dates from Latin Amer­i­ca in their Fel­low­ship Pro­gram, pay­ing at­ten­tion to the feed­back pro­vid­ed through their opin­ions — es­pe­cial­ly, to their per­ceived rea­sons for ac­cep­tance or re­jec­tion of their ap­pli­ca­tions -.
    • Pro­mote more proac­tive in­te­gra­tion of busi­ness­es through its Strate­gic Plan for Latin Amer­i­ca and the Caribbean (LAC)
    • Em­pha­size the im­por­tance of the Pro­mo­tion and Pro­jec­tion of ICANN and its events, with­in LAC, as the fun­da­men­tal re­cip­i­ent of such com­mu­ni­ca­tions, tak­ing ad­van­tage of re­gion­al events where the organizational/budgetary ef­fort is mod­est.
    • Use the lan­guages ​​of the re­gion — Span­ish and Por­tuguese — in ma­te­ri­als and events, pro­duced di­rect­ly by na­tive speak­ers, as well as reach the ex­ist­ing ma­te­ri­als that con­sti­tute the bases of ICANN and its Busi­ness Con­stituen­cy (as well as con­stant­ly mon­i­tor this im­prove­ment, by pro­vid­ing re­sources at least in Span­ish to of­fer ac­cess to po­ten­tial par­tic­i­pants who are not Eng­lish speak­ers),
    • Strive to re­ceive new mem­bers from LAC with bet­ter tools and per­son­al­ized guid­ance, as well as vis­i­bil­i­ty and enough time to an­swer their ques­tions and rec­om­men­da­tions,
    • Cre­ate a spe­cial­ized seg­ment about the re­gion, dur­ing the bi-month­ly video call meet­ings of the Busi­ness Con­stituen­cy,
    • Adapt the op­tions of its web pages to both lan­guages, dif­fer­ent re­gions and coun­tries that could be part of ICANN and the Busi­ness Con­stituen­cy,
    • Strength­en the par­tic­i­pa­tion of mem­bers from this re­gion, by be­ing ac­tive in ef­forts to in­vite them to at­tend to ICANN’s events and con­tribute with their opin­ions,
    • Con­sid­er­ing to in­vest in events spe­cial­ly de­signed to sup­port lead­ers in emerg­ing mar­kets in the re­gion, as well as young rep­re­sen­ta­tives, and look for can­di­dates for the Fel­low­ship Pro­gram,
    • Max­i­mize the vis­i­bil­i­ty of the Busi­ness Con­stituen­cy through links on the web­sites of the mem­bers from this re­gion.

Al­though Gabriela and the rest of the study team want­ed to be as com­pre­hen­sive as pos­si­ble for this project, they clar­i­fy that much re­mains to be done to achieve the goal: to more ac­cu­rate­ly rep­re­sent com­pa­nies from all over the world, and es­pe­cial­ly from Latin Amer­i­ca and the Caribbean. Thus, they con­sid­er that the rec­om­men­da­tions pre­sent­ed re­quire a com­mit­ment from ICANN and the Busi­ness Con­stituen­cy to im­ple­ment the changes of low bud­getary im­pact, and to plan the changes that re­quire an eco­nom­ic ef­fort. How­ev­er, they wish to em­pha­size the need to of­fer new par­tic­i­pa­tion mod­els for Latin Amer­i­can and Caribbean com­pa­nies and oth­er un­der­served re­gions, in or­der to give them a rel­e­vant space with­in the ICANN ecosys­tem.

The full re­port is avail­able at https://www.bizconst.org/assets/outreach/2019_LAC_study/2019_Building%20Sustained%20BC%20Participation%20in%20Latin%20America%20-%20Final.pdf

For more in­for­ma­tion about the Study Team, the Busi­ness Con­stituen­cy and ICANN, please vis­it: https://www.bizconst.org/2019-latin-american-outreach-study-and-report

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About Angela

Angela works closely with Team Lerman & Szlak, specializing in online intellectual property research and content.

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