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Celia Lerman, a founding partner at Lerman & Szlak, wrote an article published in a leading IP publication, Intellectual Property Magazine, focused on SaaS (software as a service) as a business model and all its aspects, including benefits and possible legal challenges. Celia Lerman finds that “SaaS systems facilitate more easy and direct communication with users. For […]Continue reading

Franchising represents a well-known business method where the franchisor, who had developed a successful business, shares its know-how, brand identity, as well as distribution and marketing strategies with the franchisees. In other words, franchising allows newcomers to utilize a brand’s name, know-how, marketing strategy, and business presence. Contrary to a popular belief, a franchisee is […]Continue reading

On January 11, 2018, Argentina’s executive power released Decree 27/2018, which impacted substantially on IP regulations, focusing on trademarks, patents and industrial designs.  It is important to note that, although the Decree was released to take effect on the next day, January 12, 2018, Argentina’s Patent and Trademark Office (INPI) has not yet issued the […]Continue reading

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