Legal framework to operate, scale, and monetize digital products & services
We advise companies operating in digital environments, designing the legal framework that allows these products and services to operate and scale as platforms, apps, and online business models.
Our work starts by understanding how the product works, how users interact with it, and how value is generated within the platform. From there, we design the structure that facilitates the regulation of relationships among users and enables adaptation to dynamic regulatory environments, supporting growth and evolution.
We specialize in multi-user models, marketplaces, and complex digital environments.
Services
- Legal Framework:
- Terms of Use
- Privacy Policies
- Rules governing interaction among users
- Design of user acceptance, validation, and authentication processes
- Definition of responsibilities within the platform
- Platform Operations:
- Marketplace models and multi-user environments
- Structuring relationships among users, providers, and the platform
- Service monetization
- Limitation of the platform’s liability in relation to user content and conduct
- Digital Documentation:
- Digital agreements for e-commerce and platforms
- EULA (End User License Agreements)
- Terms for promotions, contests, and digital marketing initiatives
- Documentation for apps, websites, and mobile environments
- Disclaimers
- Documentation for digital campaigns, social media, and email marketing
- Regulation & Compliance:
- Digital consumer protection
- E-commerce and digital marketing regulations
- Specific regulatory requirements (e.g., fintech, logistics, food, health, pharmaceuticals)
- Mandatory and/or recommended legal notices
AI Governance
- We advise on the use and integration of artificial intelligence within platforms and digital products:
- Automation of decisions within the platform
- Use of chatbots, agents, and generative systems
- Impact on terms and conditions
- Risks relating to user-generated or system-generated content
- Allocation of responsibilities in automated environments
We design legal frameworks that support the growth of digital businesses.