When it comes to conducting email marketing campaigns, companies and organizations often have doubts regarding the privacy implications of managing prospects and client’s databases. Marketing agencies themselves, which provide email marketing services and solutions for customers, are often requested to ensure that their service is conducted in lawful manner and complies with international data privacy standards. Gabriela Szlak and Lucia Suyai Mendiberri provide useful guidelines and describe best practices to carry out email marketing activities, in compliance of the Argentine data privacy legal framework, in their recent article published in OneTrust’s Data Guidance.

The article can be accessed here:

https://www.dataguidance.com/opinion/argentina-best-privacy-practices-email-marketing