Category: Attorneys

The development and use by citizens of tools that incorporate Artificial Intelligence (“AI”) has advanced at a dizzying pace in recent times. Fortunately, at the international level, measures have been taken such as the “OECD Principles on Artificial Intelligence”, or the “Recommendation on the Ethics of Artificial Intelligence” in the framework of UNESCO, which developed a framework for the responsible development of AI.

In order to promote and ensure trust and legal certainty in electronic transactions and to promote harmonious and uniform legislation on electronic storage, communication and authentication, as well as identification of persons in IT environments, Argentina, Uruguay, Brazil and Paraguay signed the MERCOSUR Agreement on the Mutual Recognition of Digital Signature Certificate.

To celebrate the International Day for the Protection of Personal Data, we chose to address ‘privacy and data collection for email marketing’, which closely reaches to many of our clients, considering the dilemma they face regarding, on the one hand, the trend to offer an increasingly personalized experience for users, and on the other, the need to respect their privacy and, thus, protect their personal data.

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