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This week one of the most important e-commerce events of the year took place in Argentina: the HOTSALE campaign, organized by the Argentine Chamber of Electronic Commerce (#CACE), which currently has more than 2,200 members, mostly SMEs.
In this framework, our partners Gabriela Szlak and Celia Lerman, together with our associate Luciano Gutman, presented through CACE, a FAQ (frequently asked questions) guide on legal aspects of Electronic Commerce, Privacy and Intellectual Property.
In this edition, our experts answer questions and give us some tips for carrying out online advertising and marketing actions for e-commerce stores and other digital businesses.
We share this guide that we believe is useful during these key e-commerce campaign dates, and we hope you can use it as support to make the most of events such as HotSale and CyberMonday.