We are pleased to share the participation of Gabriela Szlak and Luciano Gutman from our IT, Data Privacy & AI team in the eCommerce Day Argentina event, organized by the eCommerce Institute and the Argentine Chamber of Electronic Commerce (CACE), which took place on August 27th at the Buenos Aires Convention Center.
On this occasion, our attorneys Gabriela Szlak and Luciano Gutman led the Meet & Greet space with the talk “AI-Generated Content: From Risk to Success.”
There, they addressed the main legal and reputational challenges arising from the daily use of Artificial Intelligence in marketing, advertising, and digital business:
- On the input: what information we feed into models, the ethical and legal use of personal data, confidentiality, and third-party assets.
- On the output: the commercial viability of generated content, the risk of infringing on trademarks or image rights, the protection of intangible assets, and the crucial role of human review.
- On reputation: the impact when AI starts speaking directly on behalf of brands, and the importance of building trust with consumers.
We took away the immense satisfaction of engaging in a genuine, direct, and insightful Q&A with the attending professionals who seek to innovate safely. Because that is what our daily work is all about: not putting the brakes on technology adoption, but providing tools and certainty to leverage more AI while, above all, boosting efficiency without compromising quality.
We extend our deepest gratitude to CACE, the eCommerce Institute, and the entire community for their warm welcome and ongoing support.
Here’s to continuing to walk together and build the future of the digital industry! 💡📈
