Our partner and intellectual property expert, Celia Lerman, was invited to join the podcast Branderman, hosted by Hernán Braberman, a recognized figure in brand and packaging design. Together, they discussed the legal challenges facing today’s creative industries.
Why is it essential to protect your creations? Which brand elements can be registered? How is artificial intelligence impacting copyright law?
In the episode titled “El valor legal del diseño”, Celia explores the dynamic relationship between creativity, technology, and the law. The conversation covered everything from building a strong legal strategy to protect brands, products, and packaging, to addressing the new challenges posed by generative artificial intelligence in the realm of intellectual property.
Alongside Hernán, they also analyzed a landmark trademark dispute case in Argentina — a fascinating example that highlights the importance of safeguarding both the visual identity and the emotional value of brands.
This insightful discussion is a must-listen for creatives across industries who want to understand how the law can serve as a strategic ally in the development and protection of their projects.
Listen to the episode here.
Thanks to Hernan for the invitation and the exchange of ideas!
Need help protecting your trademark or design? Contact us at info@lermanszlak.com.
