Our Associate, Shirly Galante, published an article in the IPTango Blog, specialized in Intellectual Property Law and Practice in Latin America. In this article she summarizes some of the challenges and strategies in relation to the procedure for trademark oppositions before the Argentine Trademark Office (INPI), which was modified in 2018.
Among other issues, Shirly, highlights that the new regulation led to a change of approach and strategies prior to the opposition. The later because the opponent must drive the process, unlike the former procedure in which the applicant should do it. The strategies refer to the instance of friendly negotiation in order to reach an agreement, intimidate and request the withdrawal of the trademark application and/or cease and desist of the trademark use (in case the trademark is already used in commerce), among others. All of the above, is given within three months when previously it could take up to a year.
The article is available at the following link: https://iptango.blogspot.com/2021/01/publicacion-invitada-argentina-desafios.html