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Fintech

Planeta vs. Universidad Austral: Can a Generic Term Prevent a Trademark Registration?

In September 2026, the Federal Civil and Commercial Court upheld a ruling by the Argentine National Institute of Industrial Property (INPI)  that had found merit in the oppositions filed by the Asociación Civil de Estudios Superiores (ACES), the founder of “Universidad Austral”, against the applications for mixed trademarks filed by Editorial Planeta S.A. that incorporated the word "AUSTRAL" as a central word element.

AI and Contracting: Celia Lerman at ASIPI Chile

El próximo 27 de noviembre a las 9:00 h, Celia Lerman, socia fundadora de Lerman & Szlak, participará en el taller de ASIPI Chile “Impacto de la inteligencia artificial en la dinámica contractual”.

Gabriela Szlak at AILAT26: Building the “Trust Algorithm”

We are pleased to highlight the participation of our partner, Gabriela Szlak, as a speaker at #AILAT26, Latin America's most relevant AI and business event, which brought together over 4,000 attendees.

The Vital Importance of Publication: the Procedural Flaw that Invalidated “Strange Brewing”

The Argentine National Institute of Industrial Property (INPI), declared ex officio the nullity of the granting of the mixed trademark “STRANGE BREWING” (Application No. 4128618, class 43). The administrative decision was adopted after detecting a serious and incurable defect in the proceeding: the agency granted the registration without having previously published the application in the Argentine Trademark Bulletin.

Argentina Debates Increasing Fines for Infringing the Personal Data Protection Law The Current Penalty Regime in Argentina

Law No. 25,326, enacted in 2000, established a penalty regime empowering the enforcement authority (currently, the Access to Public Information Agency, or “AAIP”) to impose various types of penalties, including suspensions, fines, and the closure or cancellation of non-compliant databases.

Lerman & Szlak Drives Innovative Academic Training in the Top #1 Digital Marketing, AI and Business Master Program in Latin America

We are proud to be part of the faculty of the Master’s in Strategic Management of Digital Marketing, Business, and Artificial Intelligence at the Graduate School of the Faculty of Economic Sciences of the University of Buenos Aires (ENAP Económicas UBA).

Who Got to the Packaging First? The Court Defined a Dispute Over the Design of a Talcum Powder

The Federal Civil and Commercial Court of Appeals (Division II) upheld a resolution of the Argentine National Institute of Industrial Property (INPI) that had rejected the opposition filed by Algabo S.A. against the registration of a design mark applied for by La Fármaco Argentina I.C.S.A.

Notoriety Does not Imply an Absolute Monopoly – The Court set the Limit for Puma SE’s Global Trademark

The Federal Civil and Commercial Court of Appeals (Division II) upheld the Argentine National Institute of Industrial Property (INPI) provision that declared unfounded the oppositions filed by the German multinational PUMA SE against the applications for registration of mixed trademark “EL PUMA (& Design)” (Classes 35 and 37) filed by an individual for an auto parts workshop and business.

The Danger of Imitating a Competitor’s Aesthetic Lessons From the “Frigorifico La Morena” Ruling

The Federal Civil and Commercial Court of Appeals (Division II) upheld the resolution of the Argentine National Institute of Industrial Property (INPI) that declared the nullity of a design mark registration.

Evocative Phrases and Mixed Marks: Why Despegar Was Not Able to Cancel the “Vivir Viajando” Mark

The Federal Civil and Commercial Court of Appeals (Division II)  upheld the Argentine National Institute of Industrial Property (INPI) resolution that declared unfounded the opposition filed by Despegar against the application for the mixed trademark “VIVIR VIAJANDO (& Design)” in Class 39.

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