Privacy And Email Marketing: Practical Recommendations For Collecting Personal Data And Using It Legally. Is Opt-out Still Enough?

By Marta Z 27 January 2023

To celebrate the International Day for the Protection of Personal Data, we chose to address ‘privacy and data collection for email marketing’, which closely reaches to many of our clients, considering the dilemma they face regarding, on the one hand, the trend to offer an increasingly personalized experience for users, and on the other, the need to respect their privacy and, thus, protect their personal data.

Companies are Not Entitled to Use Images Posted on Facebook Without Proper Authorization

By Gabriela Szlak 28 June 2022

Marketing and advertising agencies and other content creators need to be cautious about the images, videos and audios they use when generating marketing materials. Infringement of a person’s image rights or privacy can mean significant losses for the business, probably far outweighing any kind of profit or benefit achieved by the marketing campaign.

The Chamber of Deputies of the Nation approved the Front Labeling Law

By Marta Z 10 November 2021

The Chamber of Deputies approved the Front Labeling Law, which aims to warn on food packaging about the excess of components that may be harmful to health, such as sugars, sodium and saturated fats. The most important points are: The seals must appear in the form of black octagons, with white borders and capital letters, […]Continue reading

Gabriela Szlak lectured on Data Privacy, Credit Information Services and Direct Marketing

By Angela 16 August 2021

Gabriela Szlak, who is a faculty member of Torcuato Di Tella Universiry’s Diploma in Law, Technology and Business, lectured on Data Subjects Rights and the data privacy regimen application Credit Information Services and to Advertising and Direct Marketing, on July 14 and August 11, respectively. The lectures adressed topics such as the privacy challenges posed by […]Continue reading

Gabriela Szlak successfully taught the course “Legal and Regulatory Aspects of Marketing and Digital Business” as Lecturer-in-Law at the Master’s degree in Strategic Management of Marketing and Digital Businesses, University of Buenos Aires

By Angela 21 October 2020

The Master’s Degree in Strategic Management of Marketing and Internet Business at the Economics School of Buenos Aires University (UBA) is directed Marcos Pueyrredon its subdirector Maria del Carmen Ravelli and the Academic Coordinator Gustavo Koblinc. The Master aims to provide students with knowledge and skills to address business management and marketing under the digital […]Continue reading

Celia Lerman to Speak at Privacy in eCommerce and Marketing Seminar

By Angela 7 November 20180

Celia Lerman, a founding partner at Lerman&Szlak who counsel CACE in all legal matters in Argentina, will speak at the Privacy in eCommerce and Marketing seminar, co-hosted by AMDIA and CACE, tomorrow (Nov 8th) starting at 8:30 am, in the Auditorium of the University of San Andrés (25 de Mayo 856, CABA). The objectives of […]Continue reading

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Category: Marketing Law